A rebrand for CEHI that bridges tradition and modernity, creating a vibrant, adaptable identity for the future of the harp.
Cruit Éireann | Harp Ireland is the driving force behind the harp in Ireland, ambitious for its future and committed to ensuring the instrument continues its momentum -attracting new performers, reaching wider audiences, and enriching Irish cultural life. For this rebrand, the goal was to bring clarity, consistency, and vibrancy to their identity while reflecting the duality at the heart of the organisation: heritage and innovation. A timeless serif typeface acknowledges tradition, while a bold, contemporary marque provides energy, flexibility, and presence across media. Designed with digital in mind, the identity was built to move, incorporating motion and transparency to echo strings, soundwaves, and subtle shifts of tone. This approach ensures the brand remains fluid, modern, and adaptable, whether applied to print, merchandise, or social platforms. Ultimately, the identity bridges past and future, capturing the harp’s resonance as both a symbol of tradition and a living, evolving voice in Irish culture.
