This case study presents a selection of work resulting from a semiotic analysis of women in the media. The project explored socially constructed feminism and identified semiotic codes embedded in everyday media.
I examined the contradictions and tensions between what is being said and what is being shown, with the aim not to measure influence, but to analyse what could be observed. From this research, I developed a series of visual outcomes. Information was presented without commentary but in a subversive way, encouraging viewers to reconsider familiar content. I created a series of magazines with identical covers but reconstructed interiors, each focusing on a particular narrative. Several of these subversive reconstructions are showcased below, inviting the viewer to look again at the semiotic codes at play in the imagery and content.
